Larkin & Lacey

Black Lives Matter is an organization that champions for Black rights. BLM puts a refreshing twist on previous Black liberation movements by placing extra emphasis on demographics within the black community that have been marginalized and set aside by male, cis-gender leaders.

Historically, females, LGBTQ people, disabled people, a mix of the last three things or all of the above have been ignored while cis-gender males took the front seat. However, in the 21st century, it is the time for others in the black community to shine and to be given a chance to show their presence and their voices.

Black Lives Matter actively seeks out news about injustices that have been committed against blacks for racial reasons, and communicates these injustices with the rest of the world so that they are never forgotten. BLM also engages in social justice action to make people aware that, yes, Black lives do matter.

EURO is an organization that is all about the rights of people who are of European descent and identity. The philosophy behind EURO’s existence is that yes, there is discrimination against “whites,” it is wrong and people are needlessly suffering and having their rights impeded upon because of it. The existence and rhetoric of this organization go against the rhetoric of organizations like Black Lives Matter.

This is because according to organizations like Black Lives Matter, there is no such thing as racism against white people; there is only racism against nonwhites, and whites are automatically guilty of racism while nonwhites are automatically the non-racist victims.

In the eyes of organizations like Black Lives Matter, the existence of an organization fighting for the plight of “whites” is invalid, and constitutes as a contemptuous attack of hate against everybody else in the world.

Unidos Us is the new name for the National Council of La Raza. Unidos Us has been around for several decades. It has been fighting for the rights of Hispanic Americans through litigation and social action. This organization has come under fire for the harsh words of some of its members, including it’s founder. Learn more about Jim Larkin and Michael Lacey:

However, in American society, it would be considered more politically correct for a person to be a part of this organization than for an organization that fights for the plight that EURO fights for. The goal of Unidos Us is to help Hispanic people to achieve in society, and to have their hard-earned achievements recognized. The issues that they take on include health, youth, immigration, voting, economy, criminal justice and civil rights.

Due to injustices that were committed, Maricopa County paid $3.7 million to two men—Jim Larkin and Michael Lacey. Instead of squandering their money through selfish means, they decided to put their money to the best of use by starting a fund for local civil rights organizations.

The name of this fund is the Lacey & Larkin Frontera Fund, and it exists in the border-state of Arizona. The Lacey & Larkin Frontera Fund focuses on the rights of people in Hispanic communities, as well as the rights of immigrants; though it also focuses on a wider range of issues.

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Waiakea Water: on a Mission to Save the World

Have you ever imagined what it would be like to not be able to easily take a warm shower or get a drink or water? Sadly, that is a major struggle people in many parts of the world face; more than 650 billion people, worldwide, do not have access to clean water and 37% of those people live in Sub-Saharan Africa. As a result of dirty water, every 20 seconds, a child dies. Waiakea water plans to change that. For every liter of Waiakea water purchased, they will donate a week’s worth of clean water to Africa and other places throughout the world.

Waiakea partnered with Pump Aid, in part, because they focused some of their efforts on Malawi. In Malawi, water consumption is a mere 15-20 liters per day; to put that into perspective, the average American uses over 660 liters of water per day. In Malawi, the leading cause of death in children under 5 and the second leading cause of death in adults is the lack of clean water and poor sanitation.

Pump Aid has installed more than 4,230 water pumps, helping more than 480,000 people, in Malawi alone. Overall, throughout the world, Pump Aid has installed enough pumps to help more than 1.35 million people have clean water and basic sanitation. Together, Waiakea and Pump Aid want to expand their efforts through Sub-Saharan Africa.

Waiakea’s water is filtered through roughly 14,000 feet of porous volcanic rock. This filtration process gives their water a unique blend of life-sustaining minerals. Waiakea’s water is found more than 2,400 miles from the nearest industrial land mass and is surrounded by 10 million square miles of ocean. The water comes from snowmelt and rain from Mauna-Loa, an active volcano and one of the purest environments on the face of the Earth.

Waiakea holds the resources the land has to offer in high regard. Therefore, they hold their sustainability efforts in utmost importance. One thing the company does is use 100% recycled polyethylene terephthalate (RPET) to make their water bottles. RPET is post-consumer recycled plastic and has environmental advantages that, when compared to virgin plastic bottles, include: using 85% less energy to manufacture, reduces carbon emissions by more than 90%, and uses 90% less water.

Learn more about Waiakea water here:

Kate Hudson’s Fabletics Making Trouble for the Retail Giant Amazon

Amazon has been so far ahead in the fashion e-commerce market that they are not too concerned when there is some excitement about another clothing retailer making a run at their top spot. The reason for the comfortable feeling is partly because they are already making 20 percent of the sales in a market where thousands are trying to get the attention of those same customers. It appears that Kate Hudson’s Fabletics might be making a little trouble for Amazon as the year unfolds. In three short years, Kate Hudson’s Fabletics has been able to sell $250 million in their women’s workout apparel.


If you want to find out how this company was able to explode on to the scene, we just have to talk with Hudson and get those answers. She says that the real secret to the growing success of her athleisure brand has to do with her sales process of reverse showrooming combined with her diverse membership rewards. We start this quest to discover the success of Fabletics by going to their retail stores at the mall. These stores are full of women who are trying on all those pieces of active-wear, window-shopping for the latest in workout clothing, even taking the Fabletics lifestyle quiz so they can unlock even more membership perks.


To really be a force in the fashion e-commerce market, you need to really have a unique sales approach driving those sales. Here is where Kate Hudson’s Fabletics is grabbing the active-wear niche and making a serious run for the top of the market. Each time a member is shopping inside the Fabletics mall stores and tries any of the clothing on, it will be uploaded to their online account. When these women find time to shop, what they will discover is those pieces of workout apparel are now sitting inside their shopping carts. Not only does this make shopping easier, these women are free to shop on impulse since they know everything will fit.


The membership rewards just keep coming at Kate Hudson’s Fabletics, where these shoppers also get free online shipping, a Fabletics personal shopper, and savings on all the active-wear throughout the site. This is not your ordinary workout apparel shopping experience, and the sales numbers do not lie about how popular Kate Hudson’s Fabletics has become in their chase to make some serious trouble for the retail giant Amazon.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

A video posted by @fabletics on