José Auriemo Neto: CEO of Brazil’s JHSF Participacoes SA

José Auriemo Neto is a very successful Brazilian business executive. He is chairman and CEO of JHSF Participacoes SA, one of Brazil’s top real estate companies. JHSF Participacoes specializes in the development of high-end commercial and residential properties. Ever since José Auriemo Neto joined the company in 1993, he has helped it to expand into new areas and increase its influence, improve its public image and become more powerful. A graduate of Sao Paulo based Fundação Armando Álvares Penteado (FAAP) University, Neto has proven to be innovative, creative and motivated right from the start.

In 1997, just a few years after joining the company, José Auriemo Neto created Parkbem, a parking lot management company. This marked the founding of JHSF Participacoes SA’s services department. The services department quickly became a huge success and gained Neto added respect within the company. The next year, José Auriemo Neto once again broke new ground for the company. He was able to get the rights to develop Shopping Santa Cruz and guide it to its successful completion. This was JHSF Participacoes SA’s first shopping destination.

In 2009, Neto signed Jimmy Choo, Pucci and Hermes to exclusive partnership agreements and opened the first retail outlets for the three luxury brands at Cidade Jadrim, a shopping complex owned by JHSF. It was JHSF’s first foray into the retail industry. He further solidified their position as a retail industry leader by forming a partnership with Valentino and launching Brazil’s first R.E.D. Valentino and Valentino stores. JHSF now has an extensive retail and shopping portfolio the includes the Manus-based Ponta Negra shopping centre, the Metrô Tucuruv and the Bela Vista in Salvador.

José Auriemo Neto’s role with the company now includes administering JHSF’s shopping and retail portfolio and overseeing their interests in public developments, hotels and office buildings.

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