Doe Deere: A Pioneer in the Makeup Industry

Doe Deere founder of the cosmetic company Lime Crime was born and raised in Russia. She moved to New York at age 17 and lived there from 1998-2012. She currently lives in Los Angeles. She feels she has always been ambitious and dreamed of being a musician as a child. When she moved to New York she became a musician. After starting out in music she ventured into makeup. Her musical career helped prepare her for a career in makeup. She first got into business at the age of 13 by selling temporary tattoos. She met her husband when they were in the same musical band together.

She says the best advice she can give to young ambitious women is to follow your dreams and take advantage of your unique talents. Her company Lime Crime became very successful because it focused on bright and unusual colors in makeup that were not being produced by other companies. She feels her line of makeup gives women the power to express themselves. She also majored in fashion design in New York which helped her in the makeup industry.

Lime Crime was founded in 2008. The companies vision is to stay true to their core values while making customers happy. The origin of the company actually started on Ebay when Doe Deere opened an account to model her fashion line and overall look. The biggest success for the company was the introduction of liquid-to-matte lipstick. This new makeup doesn’t crumble or transfer. The entire line of makeup is also certified cruelty free with no animal products by Leaping Bunny, one of the most respected certifiers in the business ( The line is also certified by Vegan. In 2014 the company fell prey to a cyber hackers and unfortunately some customer information was stolen. The hack was not due to any negligence by the company, but they still took full responsibility and worked hard to regain their trust. Despite the setback, the company continues to strive and revolutionize the industry.

Doe Deere frequently speaks at events across the country supporting women owned businesses and entrepreneurs. She is passionate about mentoring and offers women to contact her via Instagram for advice.