Waiakea partnered with Pump Aid, in part, because they focused some of their efforts on Malawi. In Malawi, water consumption is a mere 15-20 liters per day; to put that into perspective, the average American uses over 660 liters of water per day. In Malawi, the leading cause of death in children under 5 and the second leading cause of death in adults is the lack of clean water and poor sanitation.
Pump Aid has installed more than 4,230 water pumps, helping more than 480,000 people, in Malawi alone. Overall, throughout the world, Pump Aid has installed enough pumps to help more than 1.35 million people have clean water and basic sanitation. Together, Waiakea and Pump Aid want to expand their efforts through Sub-Saharan Africa.
Waiakea’s water is filtered through roughly 14,000 feet of porous volcanic rock. This filtration process gives their water a unique blend of life-sustaining minerals. Waiakea’s water is found more than 2,400 miles from the nearest industrial land mass and is surrounded by 10 million square miles of ocean. The water comes from snowmelt and rain from Mauna-Loa, an active volcano and one of the purest environments on the face of the Earth.
Waiakea holds the resources the land has to offer in high regard. Therefore, they hold their sustainability efforts in utmost importance. One thing the company does is use 100% recycled polyethylene terephthalate (RPET) to make their water bottles. RPET is post-consumer recycled plastic and has environmental advantages that, when compared to virgin plastic bottles, include: using 85% less energy to manufacture, reduces carbon emissions by more than 90%, and uses 90% less water.