To Lime Crime cosmetics founder Doe Deere, the brightly colored makeup her company produces represents freedom of expression to her and many others. It’s a symbol of being able to show your colorful self without worrying about how others will judge you. That’s one of the reasons the cosmetics line has been such a big hit. Doe Deere has combined the lessons she’s learned about marketing and style from her careers in fashion and music to help the company succeed. After having lived in New York for 14 years, Doe Deere knows about the power and beauty of making bold fashion statements.
When she wanted to be a fashion designer and models, she studied at New York’s Fashion Institute of Technology. When she wanted to be a rock star, she formed a band, recorded albums and did countless shows. When she needed bold, brightly colored makeup and she couldn’t find it, Doe Deere learned how to make it and produced the makeup she wanted herself. The visitors to her online makeup tutorial loved the colors and convinced her to begin marketing the makeup. That’s how Lime Crime cosmetics came into existence.
But marketing played a major role in the company’s success. Doe Deere had learned the importance of marketing when she was selling temporary tattoos to her classmates as a schoolgirl in Russia. She also had a talent for internet marketing and she used it to take Lime Crime to an international audience. And the results have been spectacular. Lime Crime has helped millions of people give expression to their colorful inner selves. The colorful Lime Crime makeup has sparked a movement and helped to give people the tools and inspiration they needed to make a bold, neon-bright fashion statement.
And Doe Deere supports them any way she can. She gives talks on female entrepreneurship all over the country. She also encourages women to contact her for guidance in starting their own companies. She tells them to follow their hearts and make their dreams a reality. It’s a message that resonates with women all over the world and has motivated many of them to live their dreams and believe in themselves.